One of the few lessons I learnt from the adventures of Sherlock Holmes is the need for conscious awareness, which has been the bedrock of the survival of the species.
As our civilization develops, we suddenly begin to trade our survival kit for the dazzling mirage of the technologies. Thus for every emotions we are given smiley, for societies we are given social networks and for brains we are given memory cards.
The more aware we claim to be through the instrumentality of automated gadgets the more ignorant of our environment we become. While many may not know how many flight of stairs lead to their offices, they would readily say how many models of iPods exist.
Elementary economics teaches us that noticed needs lead to the creation of services or good to satisfy it, for commercial advantage. However, if our eyes are shut against the obvious how do we become relevant in our society?
As you step out today, put off your GPS and consciously take in the details of your environment, how many streetlight poles are on your streets? Turn-off the messenger and put a call through to that contact, can you read his tone and mood? Go out! Be conscious of environment and your world.